![]() I don’t know where the idea actually came from, but from an early age I was convinced I was going to move to an English-speaking country. Kristina: Why Canada? It’s interesting, it actually stems from my childhood dreams. Oncrawl: So why Canada and why MarketingSyrup? So, I went ahead and quit and I figured that if it didn’t work out, then I could always get my job back. ![]() Additionally, I wanted to create my course and it wasn’t possible while I was working at the agency because the work was so intense and draining. But I wanted more freedom and more control over who I took on as a client. In retrospect, I wouldn’t say I was as ready as I needed to be I had a lot more to learn. I worked for one year at an agency and during that time I met a lot of people and I learned so much, so I decided I was ready to start something of my own. When I moved to Canada, I was already well-versed in SEO, but I wasn’t sure whether they do SEO differently here. Working at an agency has one set of challenges while working in-house has another set of challenges, so you learn a lot. Kristina: Before quitting my job in 2019 and starting my own agency, I worked both in-house and in agencies and I think it was really great to be able to get some experience from different ends of the SEO industry. What prompted you to make that move and how did you go about it? Oncrawl: When you started working, you were doing in-house SEO, you worked in an agency and then you launched your own SEO consulting firm. Big moves: from Belarus to Canada and from in-house to agency I quickly realized that I would never want to go back to a ‘normal’ type of job I knew I wanted to pursue a career in SEO. But I do remember thinking, wow canonical tags, robots.txt, sitemap xml, it’s all so interesting! I was so fascinated by it all and I was eager to learn how they work together. Kristina: I remember when I was just getting started, I was really fascinated by the technical aspects of SEO, and remember, at that time I was not at all technically minded. Oncrawl: What exactly was it that clicked for you, that made you so interested in SEO? About two months later, I applied to an agency and I was hired as a Junior SEO and that’s how my SEO journey began. I took time off from my job to read everything I could find, to practice, and to learn all the things out there about SEO. ![]() I spent three of my paychecks to do so, but once I joined the course, there was an instant click: I knew it was exactly what I wanted to do. ![]() Kristina: One day, while working as a debt collector at a watch factory, I accidentally came across an SEO course in which I decided to enroll. Without any formal academic training in SEO, Kristina actually began her professional career as a debt collector and stumbled into the SEO industry by total happenstance. She is the founder of the boutique SEO consultancy firm, MarketingSyrup, and she is also leading her SEO Academy teaching people SEO the right way. “Over the past two years, I’ve dedicated myself to helping e-commerce websites improve their traffic and sales using SEO while at the same time teaching people how to do SEO.”īased in Toronto Canada, Kristina has been doing SEO for over 10 years now. ![]()
0 Comments
Leave a Reply. |